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Enter information below about the companes that are tracking you online:

Company #1Jennifer BaeskensEdit

Scorecard Research (http://www.scorecardresearch.com/about.aspx)

To the best of our understanding, this company engages in the following business:

Scorecard research engages in market research. They help companies around the world to provide better services and products to their consumers. They also help compnaies better understand the likes and dislikes of consumers. Scorecard research also collects their date through the uses of webtags and cookies. The webtags are placed by partners onto their websites to collect general visitation patterns. Cookies often include an anonomyous unique indentifier that is sent to your browser and then stored inot your computers hard drive. The mix of webtags and cookies count users who have visited partner pages and various parts of other pages.

Scorecard research also administers surveys that will pop up on your computer screen when you visit participating websites. They will never ask you to disclose private identifible information.



One good thing about this company's privacy policy (http://www.scorecardresearch.com/privacy.aspx) is that: One good thing about the companies privacy policy is that it gives you the option to opt-out of scorecard tracking your information. It allows you to download a special cookie and with that cookie you will not be tracked through scorecard.

One bad thing about this company's privacy policy is that:

The one bad thing about their privacy policy is that even though the interent is world wide they will only support claims against them if they are in the United States. That can lead to a problem if you are tracked while you are in another country and something happens. Their policy states that no court from any other country will have any jurisdiction over them and that all matters will be handled in the United States and that basically they will only acknowledge claims that are made in the United States.

Company #2 Pablo and RaymondEdit

Atlas Atlassolutions

To the best of our understanding, this company engages in the following business:

This comanys agenda is to delever an accurate measure of digital campaigns cross-channels. They offer an infinate number of solutions for marketing needs, it is also now officially owned by facebook. Atlas also uses API suites to gather data to send, share, and connect with other systems. Atlas works very closesly with their clients to support their marketing needs, with the use of beacons and tags they are able to share information with other websites. They have a very strong backbone that holds them up and gives them support, the corporation being Microsoft Inc.


One good think about this company's privacy policy (Privacy Policy) is that: An appealing trait would be that they do not touch on sensitive topics regarding thier clients. For example social security, medical records, and religion.They do not solicite any informatin from children under 13 years old without parental consent. Atlas does not control the data that is being collected or use it for any other practice the company website is involved with.


One bad thing about this company's privacy policy is that: Atlas scored a low 15/50 on privacy choice. It does't leave users anynomus, which would bother most people. This company also keeps all the history in thier database they have collected, even after a year that information was be deleted. The companys corporate owner doesnt overlook their behavior as much as they should. Atlas constanly updates thier privacy policy, so that may be hard to keep up with.

Company #3 Megan AcunaEdit

AOL Advertising

To the best of our understanding, this company engages in the following businesses: digital advertising, data research, and identifying market patterns and customer behaviors. AOL Advertising presents the following demographics they have that marketers and advertisers can reach through their various platforms and brands: women, moms, men 18-34, music lovers, teens and young adults, multicultural, affluents, boomers, and millennials. AOL Advertising "provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere." Their goal is to help advertisers reach extended and targeted audiences through their 80+ brands. For example, when you visit a site such as Huffington Post, AOL Advertising will track your usage on that site and advertise to you personally based on the pages and articles you may visit on the site.


One good thing about this company's privacy policy is that: they state that they do not collect information that is personally identifiable. The only way that AOL Advertising can gain your personal information is if you provide that information voluntarily, through methods such as promotions, sweepstakes, and registrations. When you do input your information using those methods, AOL Advertising "will direct you to additional information about the use of the data." Personal information like your name, address, and phone number will never be used to advertise to you or refine targeting of ads that are relevant to you.


One bad thing about this company's privacy policy is that: while they address the issue of children's privacy and note that their "websites, products, and services are neither developed for, nor directed at, chlidren," they do not state to have any safeguards or ways to prevent collection of personal information from children under 13. They do have the option to Opt-Out of their anonymous data collection and personalized advertising, but personal information may have already been collected about children accidentally by that point. The only other option parents have is to contact AOL Adverstising "if you believe your child has provided AOL Advertising with personally identifilable data, or registered at one of AOL Advertising's sites, and you would like to have the data removed."

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